No matter what news station you turn on, chances are you're going to hear about how bad things are; how bad the economy is, how bad the government is, how bad virtually everything is. But at the 2010 Gentlemen's Club Owners EXPO this August 22-25 at The Mirage Hotel & Casino in Las Vegas there's going to be a different approach, a different attitude. Forget doom and gloom - at this year's EXPO, you're going to get some good news for a change.

'Every aspect of this year's convention is going to reflect our 'Positively EXPO' theme,' says Exotic Dancer (ED) Publications' Publisher, Don Waitt. ED Publications has produced the Annual EXPO for the past 18 years. 'We will have an agenda of panel sessions, special events, parties, exhibits and an Awards Show that will focus on the positive ways to motivate club owners, their staff and the entertainers. Think the smiley face's 'Have a nice day!' and Bobby McFerrin's song, 'Don't Worry Be Happy!' Its time we let our hair down, had some fun, and talked about how to positively improve club operations and increase sales at EXPO 2010.'

To breathe even more fresh air into the EXPO, the convention has been moved to The Mirage Hotel & Casino, which means new restaurants, nightclubs and surroundings, and the lowest room rate of the past 10 years. There's also a poolside Hawaiian Luau Party planned and a 'Swinging Sixties' rock-and-roll party on tap, as well as exclusive membership meetings for ACE, the Association of Club Executives. There will be a continuing focus on club staff as well, with specialized training and motivational workshops and new Awards Show categories for other key staff positions.

Also, ED Publications is pleased to announce the return of the STOREROTICA 'What's New Marketplace' Convention & Tradeshow, which was a part of the Annual EXPO from 2007-2008. When combined, the Annual EXPO and Annual STOREROTICA conventions represent the largest convention and tradeshow for all adult retail venue owners and operators including adult retail stores, lingerie boutiques, erotic toy and apparel stores and adult nightclubs. It's the only event of its kind in the world - don't miss it!

For more info on the 2010 Gentlemen's Club Owners EXPO, including early registration discounts for attendees and tradeshow exhibitors, call (727) 726-3592 or visit www.EDPublications.com today. To book your room at The Mirage, call (800) 499-6311 and ask for the discounted Club Owners EXPO rates.